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New York, NY, October 9, 2012 – Labrador Technology’s new brand addresses firm’s evolution as a technology solutions provider, including new brand identity and corporate website.

Labrador Technology (, a top IT solutions consulting firm, recently unveiled a new brand identity to better align with the evolution the firm has undergone over the last few years.

The initiative officially began when Labrador engaged San Francisco-based brand and customer experience firm MCorp Consulting ( to develop brand strategy in support of a broad range of company culture, client experience and service delivery initiatives.

“We had initially wanted to refresh our brand,” said Labrador CEO Tom Bradbury, “instead, with MCorp’s guidance, we’ve also revitalized the firm by developing a strategic platform that now guides everything we do – from the ways we interact with and serve our clients to individual touchpoints across our customer lifecycle. Bottom line, we’re leveraging our new brand to grow faster and more strategically.”

MCorp led an exploration of Labrador’s unique core values – and what they mean to Labrador’s portfolio of enterprise and mid-market clients – to understand how management could leverage these insights to influence the strategic direction of the firm. This exploration led to the articulation of a transformational brand and client experience strategy, implemented across multiple channels, including the Web.

Michael Hinshaw, MCorp’s Managing Director, stated “For fast-growth firms like Labrador, getting an ‘outside-in’ view of market perceptions is the foundation for understanding client expectations – and identifying opportunities to better serve customers, and more effectively position their company.”

“Engaging MCorp was a great step for us,” continued Mr. Bradbury, “because they helped us formally recognize some of the things we are great at, and marry them to the services our clients really value. Their process helped us better understand the unique value our firm provides to our clients, and identify specific opportunities for us to develop new services and a stronger competitive offering, setting the stage for continued growth.”

The new brand kicks off a new era for Labrador. In the twelve years since Labrador was formed they have expanded their infrastructure design and project management consulting firm; today, their IT service offerings are extensive, and include:

• IT Strategy & Transformation
• Data Center Development
• Modernization & Optimization
• Technology Architecture
• Workspace Transformation
• Implementation

About Labrador Technology

Labrador Technology ( is an IT consulting firm that solves complex business issues for enterprise and mid-size organizations in the U.S. and around the world. Based in New York City, Labrador’s IT strategy consulting, technical design services and technology program management help solve the business, facility and technology needs of: retail, financial services, healthcare, education, and professional services firms. In a fast-changing, hyper-competitive global economy, Labrador guides the complex interdependencies of technology to simplify challenges, optimize changes, connect systems and processes, and frees its clients to focus on their core business.

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